Freddie McKenna, Copywriter

Targeting busy moms.

Fri, 21 Sep 2012 15:33:48 -0400

The strategy was “Moms can’t afford to get sick.” I worked with Kate Davis on the art direction.

So far we have done two, but there are a couple more products in the DEFEND line.

South Asian Heart CenterThe South Asian Heart Center at El...

Tue, 31 Jul 2012 12:54:00 -0400

South Asian Heart Center
The South Asian Heart Center at El Camino Hospital educates people from India, Bangladesh, Sri Lanka and Pakistan about their genetically elevated heart disease risk and helps them make lifestyle modifications. These ads are designed to make people rethink the traditional Desi diet, rich in ghee and cream.

Coupla' Small Sites

Thu, 10 May 2012 12:03:11 -0400

Need help with a small website? Hire me to make it fun, lively and engaging. I can bring in a variety of terrific designers and art directors, or I can work with yours. Take a look.

CJ’s Toffee Talk

Epic Public Relations Group

Mom-Friendly Maternity Vitamins

Thu, 10 May 2012 11:00:00 -0400

Hi there. This assignment was for a new line of maternity products from Vitamamma. Their first product to launch is a prenatal vitamin called Babymamma. Prenatal vitamins tend to be oversized and pungent, and pregnant women, with their sensitive stomachs, find them hard to swallow and keep down. Babymamma gives them a mom-friendly, gag-free option.

These tote bags were designed to hold free samples and convey the product benefit. The lines may eventually be used for print pieces. Ultimately, the client decided to go with a different approach and not lead with the benefit - the last line is the one they chose. I am the writer. The designer was art director Bill Santry.