The strategy was “Moms can’t afford to get sick.” I worked with Kate Davis on the art direction.
So far we have done two, but there are a couple more products in the DEFEND line.
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CJ’s Toffee Talk
Epic Public Relations Group
Hi there. This assignment was for a new line of maternity products from Vitamamma. Their first product to launch is a prenatal vitamin called Babymamma. Prenatal vitamins tend to be oversized and pungent, and pregnant women, with their sensitive stomachs, find them hard to swallow and keep down. Babymamma gives them a mom-friendly, gag-free option.
These tote bags were designed to hold free samples and convey the product benefit. The lines may eventually be used for print pieces. Ultimately, the client decided to go with a different approach and not lead with the benefit - the last line is the one they chose. I am the writer. The designer was art director Bill Santry.